Suzanne Kirkendall

Founder & CEO of Verelon, a BeSci consultancy working with clients from Fortune 100 to early-stage startups. Columbia MPH with over a decade of experience in applied BeSci. Lecturer and thought leader on communication, leadership and behavior change.

Applied Behavioral Science has a Branding Problem: Let's Have the Conversation

Applied Behavioral Science has a Branding Problem: Let's Have the Conversation

Do you brace yourself every time a colleague outside behavioral science asks what you actually do? There’s a good reason: We’ve all been speaking the wrong language.

From Outlier to Insight: What Behavioral Science Can Learn from Neurodivergent Minds

November 10, 2025

From Outlier to Insight: What Behavioral Science Can Learn from Neurodivergent Minds

A practitioners’ perspective on why the edges of the bell curve hold our most valuable human insights.